BET Foundation Joins The Xperience

January 14th, 2010

BET Foundation Joins NBA Mega-Stars & Entertainers to Heighten “The Xperience” of the NBA All-Star 2010 Weekend for Local Youth and Families

Washington, DC – The NBA All-Star 2010 weekend, which returns to Dallas, Texas for the first time in 24 years, will prove to be an experience of a lifetime for youth from the Metroplex area and their families, as the BET Foundation (BETF), teams up with two NBA All-Star players, music celebrities and local charities during the NBA All-Star 2010 weekend.

Together, the Allan Houston Legacy Foundation, Dwight D. Howard Foundation, International Children’s Support Foundation, Hip Hop 4 Life, Faithlogic Industries and the BET Foundation (BETF) will host “The Xperience,” a series of events involving NBA & NFL players and celebrity artists who share a vision on reaching out to youth to encourage and help them make positive life choices. Former NBA All-Star Allan Houston and NFL Player David Tyree (ICF) are available for advance media interviews to share their vision for bringing together a powerful group of professional athletes and celebrity performers to maximize on the NBA All-Star weekend experience for youth.

The BET Foundation is a 501(c)(3) non-profit organization created to raise public awareness to the numerous health-related challenges within African-American communities. Established in 2003, the Foundation takes a pioneering step in addressing one of the leading behavioral-attributed health concerns among African-American women and families, obesity-related health concerns. Through specifically tailored initiatives and targeted campaigns, the BET Foundation aims to insure that African Americans live longer and healthier lives. For more information, visit www.BETFOUNDATION.ORG

The Xperience Outreach Foundation is a 501(c)(3) organization created to ensure that all the most recognizable championship level sporting events in the nation offer alternative events that reinforce positive, healthy values. By joining forces with like-minded organizations, corporations and individuals, The Xperience Outreach Foundation and The International Children’s Support Foundation will inspire countless participants to become individuals of strength, passion, honor and integrity. For more information, visit